Phim ngắn “Tết ở làng gốm Bát Tràng” – Dự án Iready
The short film series “Tết in the Bát Tràng Pottery Village” is created with the mission of delivering a message and encouraging the target audience to engage with services related to the use of ARV/PrEP and HIV testing before, during, and after Tết through online platforms. Additionally, it aims to motivate the target audience to connect with CBOs (Community-Based Organizations) to access these services.
Problem: The project aims to achieve the goals and maintain control of the HIV/AIDS epidemic (EpiC). It is a global 5-year project funded by the U.S. President’s Emergency Plan for AIDS Relief (PEPFAR) and the United States Agency for International Development (USAID).
Solution: Understanding the entertainment habits and needs of the general public, especially young people during the Lunar New Year, Motive decided to use Tết comedy as a means of communication that combines entertainment with education, calling on the target community to use these services.
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Client: EpiC – FHI 360
Producer: Vũ Ngọc Thắng
Brief idea: Vương Khánh, Mạc Phi
Editor: Nguyễn Đức Vũ
Sản xuất/bối cảnh/phục trang: Nguyễn Ngọc Nờ
Camera-man: Sơn Bùi
Lighting: Sơn Vũ
Makeup: Chí Tâm
Casting talent: Dũng Jin, Thắng Vũ
Talent: Bernah, Quốc Khánh, Đỗ Duy Nam, Việt Thành, Tuấn Việt, Nguyễn Việt Hùng
Account: Diệm
Graphic design: Mo, Kota
Photoshoot: Mo
